What Is Revenue per Creator?
Revenue per creator (RPC) measures the average monthly agency income generated by each creator on the management roster. It is calculated by dividing the agency’s total commission revenue by the number of active creators.
Formula: Revenue per Creator = Total Monthly Agency Commission / Number of Managed Creators
RPC is the single most important metric for evaluating OFM agency operational health. It indicates whether your agency is managing the right creators, providing effective services, and operating efficiently.
What Is a Good Revenue per Creator?
RPC varies dramatically based on agency size, creator quality, and commission rates:
| Agency Tier | Typical RPC | Creator Earnings |
|---|---|---|
| New/small agency | $500-$1,500 | $2,500-$7,500 at 20% |
| Mid-tier agency | $1,500-$4,000 | $7,500-$20,000 at 20% |
| Premium agency | $4,000-$10,000+ | $20,000-$50,000+ at 20% |
Example in context: “Agency D manages 12 creators with total monthly commission revenue of $24,000, giving them an RPC of $2,000. After dropping their 3 lowest-performing creators and focusing resources on the top 9, total revenue stayed at $22,000 but RPC jumped to $2,444 — and team workload decreased by 25%.”
How Do You Increase Revenue per Creator?
Three strategies to improve RPC:
- Improve creator performance — Better chatting, content strategy, and marketing to increase each creator’s earnings.
- Selective onboarding — Only add creators with high earning potential to your roster.
- Strategic pruning — Remove underperforming creators who consume disproportionate resources.
The balance between roster size and RPC is critical. Growing too fast with low-performing creators dilutes your team’s attention and reduces overall quality. Use our Revenue Calculator to model different roster scenarios and their impact on total agency revenue.
For real-time RPC tracking across your roster, Xcelerator’s agency dashboard provides automated per-creator revenue analytics that update in real time.