What Is Pay-Per-View on OnlyFans?
Pay-Per-View is both a feature and a revenue model on OnlyFans. It allows creators to set a price on individual messages or posts that subscribers must pay to unlock. While the subscription gives access to the creator’s main feed, PPV content represents an additional purchase opportunity — premium content behind a secondary paywall.
PPV and “PPV Content” are often used interchangeably in the OFM industry. See our dedicated PPV Content entry for tactical details on creating and distributing PPV.
How Does PPV Compare to Subscription Revenue?
For most OFM-managed accounts, the revenue breakdown looks something like this:
| Revenue Source | Typical % of Total |
|---|---|
| Subscriptions | 25-40% |
| PPV / Pay-Per-View | 35-50% |
| Tips | 10-20% |
| Custom content | 5-15% |
PPV is usually the largest single revenue source because it can be monetized repeatedly — the same creator content sold to hundreds or thousands of subscribers individually.
Example in context: “Creator H’s account generates $20,000/month: $6,000 from subscriptions (30%), $9,000 from PPV sales (45%), $3,000 from tips (15%), and $2,000 from custom content (10%). The agency’s chatting team drives the majority of PPV and custom revenue through strategic messaging.”
How Do Agencies Optimize PPV Revenue?
Key PPV optimization levers:
- Pricing strategy — Testing different price points to find the sweet spot between conversion rate and revenue per unlock.
- Content quality — PPV content must feel premium and exclusive to justify the additional cost.
- Send frequency — Finding the right balance between revenue opportunity and subscriber fatigue.
- Targeting — Segmenting subscribers based on spending behavior to customize PPV offers.
Use our Revenue Calculator to model how PPV revenue impacts total agency income. For real-time PPV performance tracking across your roster, Xcelerator provides per-message analytics and conversion optimization insights.